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Capitalising on the Claus

Every year, dozens of Santas graduate from what is probably Mumbai’s oldest and only Santa training school. After learning the Santa talk, the Santa walk and the Santa ho-ho-ho, the red and white bundles of joy are transported to malls, shops, homes and Christmas parties all over India. Their professor, Martin D’Souza has been training “happy people’’ to play the jolly old man for 20 years now.

Classes for the only finishing school that aims at making flab and wrinkles attractive and lucrative begin in the first week of December. Admission criteria are physical attributes like high cheekbones, broad shoulders and a twinkle in the eye.

A member of the Clowns of India International (COAI) and International Brotherhood of Magicians (IBM) D’Souza hires “fresh graduates or undergraduates’’ for his event management company Mad Hatters Entertainment. They are taught the nuances of clowning like juggling, magic, mime, stilt walking and comedy but only a select few get to play Santa. Both men and women can enroll.

Earlier, students were trained to be Mr Claus, Mrs Claus and the young and pretty Santarinas. But Mrs Claus had no takers. “Party goers prefer Santarinas with their halter-necks and short skirts’’, says D’Souza who has imported Claus costumes from America and Singapore for the 60 Santa-strong troupe.

Past experience has made the school shy away from Delhi parties because “hunt and hit Santa is a sport’’ for the saucy crowd there.

But 72-year-old Byculla-resident Cyril D’Souza who has been playing the role since 1983 says the crowd can be as raucous in Mumbai too. “I don’t mind the rough handling. Regular yoga helps me stay flexible,’’ he says.

He recalls the time when he was lifted by a crane to perform at the Chembur Gymkhana do which made him feel like a superhero performing a stunt. At a party at Mahalakshmi racecourse he had to arrive as Santa on horseback which proved quite cumbersome with the Santa costume.

This professional Santa vouches that he would make a good candidate for the Limca Book of Records since he shakes hands with over 2,000 guests for every party he visits.

A Santa from Bandra, Darryl Loyola informs that shaking hands and crowd management is a scientific operation. Disciplinary tactics have to be in place without being to obvious as a large crowd could cause a stampede and chaos. He has acquired an on-the-job expertise and can cope with rowdy crowds, hankering street kids and filmstar crazy fans as he often pairs up with celebrities.

Last week, he shared the stage with Salman Khan at Wellington Club where a Christmas party for orphans had been organised. A dance teacher at St Stanislaus School and makeup artist by profession, Loyola uses his professional skills to role-play Santa. He choreographs his own Santa stints and does his own old-man makeup.

A regular at Hill Road’s St Peter’s Church, this year, his bag of goodies not only contains sweets for children but medicine boxes for the needy sick who come for Christmas mass at the church.

Tags: Christmas, church, mumbai, santa claus